The Impact of Corporate Social Responsibility on Organizational Performance in Telecommunication Sector in Jordan

Abstract

The study has aimed to investigate the impact of corporate social responsibility on organizational performance. The data from three telecommunication companies were collected through questionnaires, based on the Likert scale. The data has been collected from 500 employees of telecommunication companies. Statistical tools were used to analyze the data. The results showed that internal CSR positively affects both non-financial and financial performance. In addition, external CSR proved to positively affect non-financial performance. The effect of external CSR on financial performance was negative, but not significant. The current study provides insights into the value of corporate social responsibility key on organizational performance in telecommunication companies. Additionally, most of the respondents considered CSR as a key factor influencing the Organizational Performance of companies. This approach is expected to support telecommunication company’s managers in the developing world to evaluate their current performance, estimate the desired state based on the results.