Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)

Abstract

The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.