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Strategic Marketing and Organizational Performance: A Survey of Pharmaceutical Companies in Nairobi Metropolitan Kenya

  • Wangari K
  • Letting N
Journal of Strategic Management (2021) 5(4) 30-44
DOI: 10.53819/81018102t3020
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Abstract

The proposed study sought to establish the effect of strategic marketing on performance pharmaceutical companies in Nairobi Metropolitan. The specific objectives of this study were to evaluate the influence of innovation orientation and positioning strategic marketing on …

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APA

Wangari, K. K., & Letting, N. (2021). Strategic Marketing and Organizational Performance: A Survey of Pharmaceutical Companies in Nairobi Metropolitan Kenya. Journal of Strategic Management, 5(4), 30–44. https://doi.org/10.53819/81018102t3020

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