Social media live streaming y su impacto en los medios de comunicación: El caso de YouTube Live

Abstract

Social Media Live Streaming (SMLS) is an emerging form of interactive audio-visual communication in the digital context. The SMLS can be presented in three ways: as a social network exclusively devoted to SMLS, as one of the func­tionalities of the network, and as an external application. YouTube made its first live broadcast in 2008, and a decade later opened the functionality to all users, experimenting with each of these latter ways. Currently, YouTube Live (as a channel functionality) is the main SMLS format of the social network. Several content publishers have experienced a significant increase in their results over other live streaming networks. This article presents an analysis design of Social Media Live Streaming broadcasts through YouTube Live and its appli­cation in the case of Venezuelan television media during the 2018 Presidential Elections.