Prioritizing design requirements on traditional arrow using quality function deployment

Abstract

The traditional arrow currently used by the Indonesian people is polyvinyl chloride (PVC) arrow because the price is relatively cheap. However, there are some complaints to the traditional arrow such as can cause injury, less safe, feel heavy, and not comfortable when used. This study aims to prioritize the design requirements of the traditional arrow using the quality function deployment (QFD) method. It begins with the identification of customer requirements on the traditional arrow. A total of 14 attributes of the customer requirements on the traditional arrow are identified. The relative importance of attributes of the customer requirements is then determined. Next, evaluate the customer satisfaction of the attributes of customer requirements on the current traditional arrow. Finally, a house of quality (HOQ) is developed to prioritize the design requirements of the traditional arrow. The results indicated that appropriate size as the most important technical characteristic of the traditional arrow. It is followed by riser and ergonomics design. Therefore, it is needed to improve the product design of the traditional arrow considering the priority results. The results are expected to increase the customer satisfaction on the traditional arrow as well as to increase the competitive advantage.