PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK

Abstract

The community partnership program is a form of community service that aims to improve the performance of MSME managers, in the field of product marketing governance and mobile marketing-based marketing. The targets of this activity include: increasing the ability of silver craftsmen MSME managers in product marketing management and mobile marketing-based marketing. The expected outputs are in the form of training services, modules and guidelines for implementing product marketing management and mobile marketing marketing. The implementation method uses a combination of classical training, evaluation, assistance and equipment grants to stimulate MSME silver craftsmen in implementing the training materials. The results of the implementation of mentoring concluded that there was an increase in ability in product marketing management and marketing based on mobile marketing, so the performance of MSME managers showed a significant increase.