Minat Masyarakat terhadap Reksadana Syariah pada Kabupaten Labuhanbatu Utara

Abstract

What is the public's interest in sharia mutual funds in North Labuhanbatu Regency is the focus of this research. The purpose of this study is to find out what causes the people of North Labuhanbatu district to choose sharia mutual funds over conventional mutual funds. The method used in this study is to use qualitative research methods because it better understands social phenomena from the participant's point of view, as well as to examine the condition of natural objects where the researcher is the key instrument. The results of the research that have been obtained are that religiosity, financial literacy and income have a positive effect on public interest in sharia mutual funds. This identifies that the public's interest in sharia mutual funds which in this study, the better the religiosity, financial literacy and income, the more it will affect people's interest in owning sharia mutual funds.