The Effect of Cosmetic Consumption Need on Buying Motive, Brand Satisfaction, Attachment, and Loyalty

  • Lee J
  • Hwang J
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Abstract

… for brand satisfaction, brand attachment, and brand loyalty. In … between customer consumption need and brand loyalty. The … cosmetics forward to buying cosmetics purchases on brand …

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APA

Lee, J., & Hwang, J. S. (2013). The Effect of Cosmetic Consumption Need on Buying Motive, Brand Satisfaction, Attachment, and Loyalty. Journal of the Korean Society of Clothing and Textiles, 37(7), 882–893. https://doi.org/10.5850/jksct.2013.37.7.882

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