Employee Engagement as a Leading Success Factor for a Modern Bank

Abstract

The main asset of banks is staff. Attracting and retaining workers of mass specialties directly involved in client work becomes an increasingly difficult task due to the “demographic pit” of the 1990s. Banks are faced with the task of maintaining operational efficiency, minimizing operational risks and high standards of sales and customer service, which can be realized by highly loyal personnel. To study and measure this emotional connection between employees and organizations, regular measurements of the employee engagement index are carried out, covering all aspects of work in the company. Surveys help identify areas of development in employee involvement and make the right management decisions that are important for this category of bank personnel.The subject of the article is the systematization of definitions, requirements and approaches to the involvement of bank employees and to the interpretation of the results of its research in the context of the organization and its...