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Optimizing Digital Advertising Effectiveness: An Empirical Study Integrating Two-Factor Theory and the AIDA Model

  • Liu X
  • Zhang Q
Asia-pacific Journal of Convergent Research Interchange (2025) 11(1) 121-131
DOI: 10.47116/apjcri.2025.01.09
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Abstract

… AIDA model to develop a more effective framework for advertising strategies. By employing Structural Equation Modeling (… Two-Factor Theory with the AIDA model, this study proposes a …

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APA

Liu, X. T., & Zhang, Q. (2025). Optimizing Digital Advertising Effectiveness: An Empirical Study Integrating Two-Factor Theory and the AIDA Model. Asia-Pacific Journal of Convergent Research Interchange, 11(1), 121–131. https://doi.org/10.47116/apjcri.2025.01.09

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