Does Customer Knowledge on Islamic Financial Planning is Crucial for Islamic Credit Cards Users?

Abstract

Credit cards is one of the popular products of the Islamic bank. Despite being a popular product, the demand for Islamic credit cards was very low correlated to the conventional credit cards despite its unique offering features to customers. The appointment of  a  trusted  Islamic Banking product is one of the steps to be considered in Islamic financial planning. The knowledge of Islamic financial planning plays a significant role in customer decision making regarding patronage. When making a purchase, it is important that customers completely understand products or services offered to ensure it followed the Shari’ah guidelines. Therefore, this study aims to investigate the factor of customer knowledge on Islamic financial planning that can influence customer satisfaction towards Islamic credit cards. The questionnaires were distributed by employing the convenient sampling technique and Statistical Package for Social Scientist (SPSS) is used to analyze the data that will be gathered. The result shows that the customer knowledge of Islamic financial planning has a significant relationship towards customer satisfaction of Islamic credit card.