Revisiting Royal Tourism: Tourists' Intention to Revisit the Yogyakarta Palace in Indonesia

Abstract

It is well accepted that countries with a monarchy system have the capital to develop royal tourism. Even though Indonesia is a republic, the country was formed by merging small kingdoms and sultanates and some of their palaces are now turned into living museums and attractions for tourists. This study examines the factors influencing the intentions of tourists to return to the Yogyakarta Palace, a palace belonging to a sultanate that still survives and is recognized by the government. The study cohort was 250 and was selected using the convenience sampling method, and data were tested using an exploratory factor analysis and structural equation models. The main finding of the current study is that revisit intention was influenced by service quality, perceived value, tourist satisfaction, and place attachment.