Development of E-business solutions for fast food restaurants

Abstract

The purpose of this paper is to develop electronic business solutions for electronic fast food restaurants. Specifically, an electronic customer chain model is presented first show how information systems can be integrated into business processes in the fast food restaurant industry. Then, a set of tactical electronic business solutions are derived based on the developed model by using a top-down approach. Pattern analysis is conducted to investigate the implementation status of these developed solutions in the 20 dominant fast food restaurants. Finally, theoretical and practical implications are discussed.