Identification of socioeconomic profile of Kembang Joyo Honey consumers in Batu City

Abstract

This research aimed to identify the socioeconomic profile of consumers of Kembang Joyo Honey. The research was conducted from October to November 2019 at several Kembang Joyo outlets in Batu City. The selected respondents were consumers who visited sales outlets in Batu city using the accidental sampling method. The data analysis used was descriptive statistics. The results showed that based on age, 41% of respondents were dominated by aged 31-40 years. Respondents were dominated by female (52%). Respondents who visited sales outlets, 37% worked as employees, with their education level mostly from Senior High School (45%) and they came from the East Java area.