Japanese animation development and market strategy

Abstract

This article will first briefly describe the development process of Japanese animation, and outline that the Japanese animation industry struggled to survive in the Japanese market in the early days, gradually developed and seized market share in the mainstream European and American animation at that time, and successfully seized the international market share. After several difficulties and crises, it finally became the history of Japan's proud cultural soft power. After that, this research will analyze the impact of streaming media platforms on the Japanese animation market in the current booming Internet era, and briefly talk about the opportunities and challenges he faces. At the same time, some measures and changes of the Japanese animation industry in response to the new media crisis will be listed. Finally, it analyzes how the Japanese animation market grows gradually in Japan's domestic market and international market, and analyzes the strategy in the face of changes.