THE IMPACT OF COVID-19 PANDEMIC ON MARKETING PHILOSOPHY

Abstract

The impacts of COVID 19 on marketing philosophy are nearly unknown. The main objective of this paper is to provide a prime investigation on how Covid-19 pandemic can affect the developments of marketing, it also aims to provide more knowledge on how marketing philosophy are changing due to the pandemic. By following a qualitative research method, this paper outline how marketing could be affected by this pandemic and how it will change, not only the context of marketing, but also how businesses manage their strategic marketing efforts. The conclusion of this paper includes theoretical implications, recommendations, and suggestions for future research.