Optimize your facebook features to improve your product's future: An opportunity to promote Batik Cimahi, West Java, Indonesia

Abstract

Batik Cimahi, West Java has been introduced to the public since 2009, but until now, its popularity still cannot compete with batik from Yogyakarta, Central Java, and East Java. This is due to the age factor of Batik Cimahi which is relatively young and also considered having no cultural roots and also lacks a strong philosophical value, the management of promotional and marketing media conducted by Batik Cimahi businesses has also not been done optimally. This can be seen from the company's Facebook account which is owned by the Batik Cimahi business, which has not fulfilled the rules of social media management as a marketing channel with reference to the concept of social media planning from Regina Lutrell. Therefore, this research attempts to conduct a study of the three accounts of Batik Cimahi business people to conduct management analysis that they do. The research was conducted by analyzing the appearance of the three accounts starting from the efforts of business people in displaying the logo as a brand which they wanted to introduce until the efforts they made in making the engagement with their customers.