Social media marketing strategy and effect evaluation in e-commerce

Abstract

This paper mainly studies the social media marketing strategy and effect evaluation in e-commerce. First, the concepts of e-commerce and social media and their importance in modern business are introduced. Then, a detailed analysis of social media marketing strategies, including social media platform selection, content, interactive and advertising strategies. Next, the methods and steps of social media effect assessment were discussed, including the selection of key performance indicators, data analysis and interpretation of results, and case analysis of effect assessment. The effects of social media marketing are summarized by analyzing the effects of brand awareness, sales growth and user engagement in the case. Through the research of this paper, we can provide targeted social media marketing strategies for e-commerce enterprises and evaluate their effects to enhance their competitiveness and market share.