HOME STAGING, I.E. PREPARING REAL ESTATE FOR SALE. DISCUSSION OF THE DEFINITION

Abstract

The issue of the visual attractiveness of interiors and their impact on the user is strongly emphasised in the professional preparation of real estate for sale or rental, known as home staging (IAHSP Europe, 2022). However, the issue is poorly researched scientifically. There is also a lack of a clear definition and scope of home staging activities. According to the Authors, the issue is important due to the marketing, economic and sales dimension in the design of architectural interiors. The following article is an overview. It is a summary of the current state of knowledge about the development of the concept of preparing real estate for sale in Poland and in the world. Its purpose is to define the author's definition of home staging based on bibliographic scientific, popular, industry sources and observations of the Polish market.