Analisis Faktor Pendukung Penjualan pada DOC Ayam Broiler Menggunakan Algoritma MOORA pada PT. Karya Semangat Mandiri Pematangsiantar

Abstract

Day Old Chicken (DOC) is one day old chicken, usually weighs and weighs an average of 35-40 grams. Researchers took a case study at PT. Karya Semangat Mandiri which is a child of PT. Charoen Pokphand where the company produces animal feed, Day Old Chicks and Indonesia's largest processed food company in Balaraja is one of the leading companies in the field of agribusiness in Indonesian. PT. Karya Semangat Mandiri is a subsidiary where in its implementation it still has problems, especially in the selection of Broiler Chicken DOC quality that will be distributed to several partners that have been incorporated. In this study, the authors analyzed the strategy of increasing sales in the selection of Broiler Chicken DOC Quality using the MOORA Algorithm. The author obtained data directly from PT. Karya Semangat Mandiri. The attributes used are eight, namely the title (C1) , abstract (C2) , introduction (C3) , objectives (C4) , methods (C5), results and discussion (C6) , conclusions (C7) and bibliography (C8). With this analysis, it is expected recomended to PT. Karya Semangat Mandiri in increasing sales so that it can add partners who want to join in it based on the algorithm used.