Skip to main content
Journal ArticleOPEN ACCESS

A personal approach

Airline Business (1996) 1996(3) 58
DOI: 10.1177/1609406915618048
6Citations
Citations of this article
13Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Straight corporate branding could soon be banished to the past as experience in other sectors demonstrates that a personalised approach is far more effective. By David Fraser.

Cite

CITATION STYLE

APA

Fraser, D. (1996). A personal approach. Airline Business, 1996(3), 58. https://doi.org/10.1177/1609406915618048

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free