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A personal approach

Airline Business (1996) 1996(3) 58
DOI: 10.4324/9780080499130-7
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Abstract

Straight corporate branding could soon be banished to the past as experience in other sectors demonstrates that a personalised approach is far more effective. By David Fraser.

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APA

Fraser, D. (1996). A personal approach. Airline Business, 1996(3), 58. https://doi.org/10.4324/9780080499130-7

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