The impact of ecological innovation on the food production quality: mediating role of environmental awareness

Abstract

Eco-innovation is the necessary element for the production process and quality and the organization’s success that needs researchers’ and policymakers’ emphasis. Hence, the current article investigates the impact of product eco-innovation, process eco-innovation, and organizational eco-innovation on the food production quality in the food industry in China. The present study also investigates the mediating impact of environmental awareness among the association of product eco-innovation, process eco-innovation, organizational eco-innovation, and quality of food production in the food industry in China. The article followed the survey questionnaires to gather the primary data. The study used the PLS-SEM to check the relationships among the constructs using SPSS-AMOS. The findings indicated that product eco-innovation, process eco-innovation, and organizational eco-innovation have a positive association with food production quality in the food industry in China. The outcomes also revealed that environmental awareness significantly mediates among product eco-innovation, process eco-innovation, organizational eco-innovation, and food production quality in the food industry in China. This study guides the policymakers in developing policies related to food production quality using eco-innovation and environmental awareness in the complete business process.