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The effect of option framing on consumers decision-making efficiency: Evidence from online service customization

  • Xiaoyu W
  • Qiao L
  • Jifei W
  • et al.
African Journal of Business Management (2015) 9(6) 298-310
DOI: 10.5897/ajbm2014.7647
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Abstract

Based on Loss Aversion theory, this article analyzes and examines the effect of option framing (additive vs. subtractive) on consumers' decision-making efficiency (customization results …

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APA

Xiaoyu, W., Qiao, L., Jifei, W., & Yi, L. (2015). The effect of option framing on consumers decision-making efficiency: Evidence from online service customization. African Journal of Business Management, 9(6), 298–310. https://doi.org/10.5897/ajbm2014.7647

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