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The Role of Internal Marketing in Korea’s Public Medical Sector

  • Sun H
  • Bang W
  • Sun L
Journal of Marketing Management (JMM) (2020) 8(2)
DOI: 10.15640/jmm.v8n2a3
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Abstract

… The Role of Internal Marketing in Korea's Public Medical Sector Hui Sun1, Wonseok Bang2& Long Sun3 Abstract This paper discusses how the concept of internal marketing (IM) can be applied to achieve competitive advantage within the public medical sector in Korea …

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APA

Sun, H., Bang, W., & Sun, L. (2020). The Role of Internal Marketing in Korea’s Public Medical Sector. Journal of Marketing Management (JMM), 8(2). https://doi.org/10.15640/jmm.v8n2a3

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