Decision to Invest in the Sharia Capital Market with the Theory of Planned Behavior (TPB) Model Approach

Abstract

This study aims to analyze the influence of understanding Sharia investment on the decision to invest in the Sharia capital market using the Theory of Planned Behavior (TPB) approach. Utilizing descriptive quantitative analysis with the SEM-PLS tool, data were collected from [number of samples] respondents who participated in the survey. The results indicate that understanding Sharia investment has a direct influence on investment decisions and also directly affects attitudes, subjective norms, and perceived behavioral control. Subjective norms and perceived behavioral control directly influence investment decisions, while understanding Sharia investment indirectly influences investment decisions through subjective norms and perceived behavioral control. However, attitudes do not have a direct or indirect effect on investment decisions. This study provides important implications for investors, educators, and regulators in efforts to enhance understanding of Sharia investment and encourage investor participation in the Sharia capital market, as increasing education and understanding of Sharia investment can boost investor participation and strengthen the Sharia capital market.