Abstract
The cultural background of web users may play a key role in the way they interact with and perceive the usability and usefulness of websites. Twenty Arab participants evaluated and compared 2 websites from 2 countries within their culture to identify their preferences and expectations of the design of Arabic websites in order to examine whether these preferences are consistent with their cultural-specific attributes as described and predicted by Hofstede's model of cultural dimensions. The results suggest that these participants showed an overall preference for one website over the other. © 2013 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Khashman, N., & Large, A. (2013). Arabic website design: User evaluation from a cultural perspective. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8024 LNCS, pp. 424–431). Springer Verlag. https://doi.org/10.1007/978-3-642-39137-8_47
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