Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh

Abstract

This research investigates the marketing opportunities by developing tourism in Pakistan. Data were collectedfrom 2000 households from four districts i.e. Shikarpur, Larkana, Sukkur, and Jacobabad of upper Sindh byusing the simple random technique; a structural questionnaire was design as an instrument tool for measuring thepoverty. It was revealed that better tourism development strategies create employment opportunities for the localpeople and reduce poverty in the selected sample districts. It was further revealed that Government shouldinitiated the some suitable strategies for developing tourism in Pakistan so helps in reducing poverty in selectedareas.