The Public Relations–Social Responsibility binomial in post-pandemic sustainable and regenerative tourism. An innovative post-pandemic tourism approach to the 2030 Agenda for Sustainable Development, with Barcelona as a benchmark

Abstract

Regenerative tourism implies the joint evolution of the human being with nature through the investigation of predispositions, procedures and experiences. Regeneration is based on going beyond sustainability, a vital circumstance for the efficient fulfillment of the 17 SDGs of the 2030 Agenda for Sustainable Development. The methodology used is sequential, where after a literature review, different case studies have been analyzed using secondary sources to verify the presence of the PR-SR binomial. Barcelona can be a reference for getting out of the post-pandemic crisis, so that it can also be applied to the rest of Spain and worldwide.