A web-based crowd sourcing data application in exploring the effect of collaborative we-intention on adoption of cloud-multimedia drive

Abstract

In modern multimedia data management, crowd sourcing and online collaboration are emerging ways of innovation and implementation for projects. Knowing why a group of people adopts a certain cloud-multimedia drive is the purpose of this research. In this research, besides the effect of usability which is the traditional cause of system adoption, the authors designed an 18 week long experiment to explore the effect of we-intention on adoption of cloud-multimedia drive. The result shows that we-intention is a cause of adoption, but if the effect of usability on adoption is controlled, we-intention seems to have little effect on adoption. Although usability remains the dominant factor, the exploration finds that we-intention can weaken the relationship between usability and adoption. The implication of this research is collective intention might substitute usability to some degree in system adoption, and managers could find ways more of social perspective to help system adoption.