THE IRRUPTION OF DIGITAL NATIVES ON THE CHILEAN MEDIA LANDSCAPE: analysis of the academic impact in front of web and social networks (2004-2022)

Abstract

This research builds an updated map of the Chilean press on the web and social networks and evaluates the attention of researchers by identifying collective criteria to address the object "Chilean press". Methodologically, it works on the concept of academic impact and uses automation in Python language to measure it, analyzing web audiences with Similarweb and scraping for social impact on Facebook and Twitter. Among the main results of the study, which spans almost two decades, it reveals how the disruptive media are led by the native media El Mostrador, CIPER, and Terra, together with the print media Publimetro and The Clinic. The overrepresentation of El Mercurio and La Tercera detracts from the projection of new digital media, such as El Desconcierto, and citizen media such as regional and hyperlocal media like El Observatodo. Finally, a critique is made of the media selection process carried out by academic authors.