A STUDY ON THE IMPACT OF ENVIRONMENTAL AWARENESS ON THE ECONOMIC AND SOCIO-CULTURAL DIMENSIONS OF SUSTAINABLE TOURISM

Abstract

Purpose: Economic, socio-cultural and environmental awareness aspects play a crucial role in the sustainability of the tourism sector worldwide. The research aimed to analyze the impact of environmental awareness on economical & socio-cultural attributes of sustainable tourism. Methodology: The research work is a social science research that has applied both the methods of data collection i.e., primary & secondary sources. Responses were collected using the convenient non – probability sampling technique. For testing of hypotheses, a Parametric test of Regression was applied. Findings: The researcher concluded that all three dimensions are interrelated and have a significant impact on each other. Economic, Socio-cultural and environmental awareness are the most important three pillars for sustainable and responsible tourism development goals.