ANALYSIS OF THE EFFECT OF PRODUCTION, PROMOTION AND DISTRIBUTION COSTS TOWARDS COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS SECTOR

  • Hapsari W
  • Sumarwan U
  • Wijayanto H
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Abstract

… the influence of production costs, promotion costs, and distribution costs … promotion costs and distribution costs simultaneously had a significant influence on sales. Partially promotion …

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Hapsari, W., Sumarwan, U., & Wijayanto, H. (2019). ANALYSIS OF THE EFFECT OF PRODUCTION, PROMOTION AND DISTRIBUTION COSTS TOWARDS COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS SECTOR. Russian Journal of Agricultural and Socio-Economic Sciences, 87(3), 175–182. https://doi.org/10.18551/rjoas.2019-03.21

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