Research on using big data marketing to promote the development of E-commerce under information management mode

Abstract

Under the background of the rapid development of information technology, the analysis and application of big data has been paid more and more attention to the development and application companies and enterprises. Electronic big data has become an important strategic resource. Has played a pivotal role in the IT Internet. Big data marketing has become an important marketing strategy for company sales. From the basic connotation and concept of big data and big data marketing, this paper extends how to make full use of big data marketing in e-commerce industry.