Research on the influence of new energy vehicle enterprise operation decision under the background of sharing economy

Abstract

At present, China's energy structure is mainly based on fossil fuels, which has brought serious problems such as environmental pollution, low energy efficiency and poor development quality. In the automotive industry, in order to save energy and protect the environment, many countries are actively promoting the production of new energy vehicles, optimizing the use of resources and benefits, and achieving green development. Based on the idea of sharing economy, this paper constructs a two-stage model. Considering the different quality of new energy vehicles in the two stages, optimization theory, game theory and other methods are used to study the influence of sharing behavior on enterprise operation decisions, and the following conclusions are drawn. First, in the presence of product sharing, product quality is negatively correlated with the optimal profit of the enterprise. Second, there is a negative correlation between the charging rate of the third-party platform and the optimal profit of the enterprise, and with the increase of the charging rate of the platform, the decline of the optimal profit of the enterprise is less and less. Third, when product sharing exists, the ratio of product quality in the two stages is positively correlated with the optimal profit of the enterprise.