The Impact of the Metaverse on the Economic Development of Manufacturing Industry

Abstract

Since social media Facebook announced its renaming to Meta in October 2021, Metaverse has become a widely discussed topic. After Facebook, companies such as Nike and BMW announced plans to launch Metaverse. A large number of cases have shown that the Metaverse plays an important role in the development of the real economy. Based on existing research, the goal of this article is to study the important role of the Metaverse in the development of the manufacturing real economy and how to promote the development of the manufacturing industry. This article studies the characteristics of the virtual and real combination and decentralization of the Metaverse through qualitative analysis and case study. Meanwhile, it was further discovered how the Metaverse promotes the economic development of the manufacturing industry by influencing its research and development, production, and marketing processes. Research has shown that, the Metaverse can affect the entire process of manufacturing product research and development, production and manufacturing, and marketing. Therefore, through the Metaverse, enterprises can achieve digitalization, cross time and space, and collaborate with multiple departments for research and development, production, and marketing. Thus, enterprises can achieve the goal of improving production efficiency and efficiency while improving consumer experience. On this basis, feasible policy recommendations were proposed.