CONSTRUCCIÓN DEL MODELO DE ALIMENTACIÓN SALUDABLE Y SU IMPLICANCIA EN LA CONFIGURACIÓN DE LA SUBJETIVIDAD DE LA INFANCIA Y LA FAMILIA

Abstract

Throughout history, the construction of a model of healthy eating has been configured, which is the conceptual basis for building actions that tend to generate healthy subjects, healthy families, and healthy societies. Currently, food has become a way to achieve certain stereotypes, associated with beauty and the achievement of the perfect body. In order to problematize the institutionalization of a healthy eating model and its association with consumption and the production of subjectivities, an analysis article is made, proposing a foundation of the prevailing healthy eating model and its implication in families and society. The family as an institution that builds subjectivity in childhood is permeable to the constructions of imposed stereotypes, being a receiver and consumer of lifestyles. There is evidence of a discourse on the body and the healthy, appropriate for the food industry, the media and society as a whole. This system operates surreptitiously, producing a paradigm that contributes to an imaginary in relation to health. Consequently, healthy eating as a way to achieve a perfect body becomes an element of consumption, for those who can access it. The model of healthy eating increases social gaps; on the one hand, there are those who can access the foods that propitiate perfect bodies and on the other hand, the people who are segregated to eat to survive. DOI: 10.12957/demetra.2018.33244