Journal Article

Is Simple Random Sampling Better than Quota Sampling? An Analysis Based on the Sampling Methods of Three Surveys in South Korea

  • Cho S
  • Jang D
  • LoCascio S
Asian Journal for Public Opinion Research (2016) 3(4) 156-175
DOI: 10.15206/ajpor.2016.3.4.156
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Abstract

This paper considers whether random sampling always produces more accurate survey results in the case of South Korea. We compare information from the 2010 census to the demographic variables of three public opinion surveys from South Korea: Gallup Korea's …

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APA

Cho, S. K., Jang, D.-H., & LoCascio, S. P. (2016). Is Simple Random Sampling Better than Quota Sampling? An Analysis Based on the Sampling Methods of Three Surveys in South Korea. Asian Journal for Public Opinion Research, 3(4), 156–175. https://doi.org/10.15206/ajpor.2016.3.4.156

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