Implementation of Website Quality Management for Tourist Villages Using Webqual 4.0 A Case Study of Sidajaya Tourist Village

Abstract

Tourist village websites are pivotal in promoting local destinations and enhancing visitor engagement in the digital era. This study evaluates the quality of the Sidajaya Tourist Village website using the Webqual 4.0 method. The research identifies issues regarding the website's effectiveness in meeting visitor expectations and a lack of comprehensive insights into its usability, information accuracy, and service interaction quality. A survey with 70 respondents from the Sidajaya community was conducted, focusing on three key dimensions: Usability Quality (UQ), Information Quality (IQ), and Service Information Quality (SIQ). The results indicate that the website performs well in terms of usability and quality. However, significant concerns remain in service interaction quality, particularly in community engagement, transaction security, and customization features. These findings provide actionable recommendations for enhancing the website and contribute to developing digital services in Indonesian tourist villages, ultimately improving visitor satisfaction.