Pengaruh Promo Dan Pelayanan Terhadap Kepuasan Konsumen Pada Distri Vavlbeaute Kebumen (Shopee Olshop)

Abstract

Knowing the impact of promos and services through personal or group services to consumers in the VAVLBEAUTE KEBUMEN DISTRICT is the purpose of this study. The hypothesis in the following research is a positive impact promo on consumer satisfaction in the VAVLBEAUTE KEBUMEN DISTRICT. Promos and services have a positive impact simultaneously for consumer satisfaction in the VAVLBEAUTE KEBUMEN DISTRICT. The type used in this study is descriptive correlational. The population with a size of 110 individuals is used as an example with a lot of 25% of the population with a total of 27 individuals. Data sources come from primary and secondary data. Data analysis used quantitative descriptive analysis. The observations found that the partial discount variable had an impact on consumer service, where there was a t-count value of 2.900 > t-table value of 2.008 or a significant (Sig-t) of 0.006 < α (0.05). By means of the most important partial service variables that have an impact on customer service, namely the t-count value of 4.257 > t-table value of 2.008 or a significant (Sig-t) of 0.000 < α (0.05). Joint test results show that promos and services together have a good impact on customer satisfaction, where Fcount (28.424) is higher than Ftable (3.18) or (28.424 > 3.18). Calculation of the results of the determination of the R Square coefficient of 0.528 means 52.8% promos and services can affect consumer service. While more than 47.2% other factors that were not discussed also played a role in this discussion. On the basis of the multiple linear regression model, the regression equation is Y = 4.069 + 0.346 X1 + 0.540 X2 showing that customer service is heading in a good direction.