RESEARCH ON THE CROSS-CULTURAL MANAGEMENT OF CHINESE ENTERPRISES IN TRANSITIONALMERGERS AND ACQUISITION: GEELY'S ACQUISITION OF VOLVO

Abstract

Based on the previous research on the integration of M & A culture, this paper discusses the case of Geely Group's acquisition of the Swedish luxury car brand Volvo. We study the integrating process to make the enterprise manager realize the importance of cultural integration and provide them the reference about cross-border merger and acquisition to improve the success rate of M&A.