An analysis of the tourism industry competitiveness of Czech regions

Abstract

This article analyses tourism industry competitiveness in Czechia using statistical and economic research methods. The scientific contribution of this study is defined in three ways: (i) the study of the competitiveness of the tourism industry in the 13 Czech regions and Prague, using Porter’s model of the five forces of competition, has identified a significant level of competition among regions and a small impact of substitute services; moreover, based on the model, the use of substitute services among neighbouring regions in the tourism industry outside the country is recommended; (ii) the result of an ABC analysis, which covers all functions of the tourism industry in the Czech regions, is to strengthen the positions of powerful regions in the tourism industry by reducing the cost of prices for tourism services; (iii) based on the results of building a strategic map of the tourism industry in the Czech regions, it is recommended to strengthen advertising activities for certain regions, which will increase the cash flow in the tourism industry in the Czech regions. The study confirms that the tourism industry is one of the industries that continues to benefit from competitive advantages, a finding which should benefit the Czech tourism industry.