Abstract
Radio Frequency Identification (RFID) is a promising technology that is already transforming business operations throughout the globe. This special section of Communications of the AIS is devoted to the discussion of the novel use of RFID in retailing and customer relationship management (CRM). The guest editorial introduces the topic to the readers of Communications of the AIS and highlights the research themes and contributions of the seven research papers selected for this special section
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CITATION STYLE
Uhrich, F., Sandner, U., Resatsch, F., Leimeister, J. M., & Krcmar, H. (2008). RFID in Retailing and Customer Relationship Management. Communications of the Association for Information Systems, 23. https://doi.org/10.17705/1cais.02313
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