Influencing Factors of Users' Willingness to Use Online Education Platform

Abstract

With the rapid development of Internet technology, the society pays more attention to education and the economic level, and the attention of online education industry continues to increase. Under the background of the vigorous development of online education platform, low return rate is one of the important problems it faces. Based on the expectation confirmation model, this study constructs the influencing factor model of the continuous learning intention of the online education platform users according to the actual learning situation of the online education platform users, and explores the structure and quantity relationship between the variables in the model. The results show that the improved model has higher explanatory power for the continuous learning intention of online education platform users, and learners' perceived usefulness experience, learning satisfaction and perceived added-value can have a positive impact on the continuous learning intention. Expectation recognition has a positive impact on learning satisfaction and perceived usefulness experience, and perceived usefulness has a positive impact on perceived added-value. On this basis, this study puts forward some suggestions for the development of online education platform in the future according to the actual situation in China.