Assessing User Experience and Usability in the OVO Application: Utilizing the User Experience Questionnaire and System Usability Scale for Evaluation

Abstract

The OVO application, despite having a large user base in Indonesia, has received low ratings compared to other digital wallet apps on the Google Play Store and App Store. Users frequently complain about the user experience, which greatly affects their overall satisfaction. This study evaluates the user experience and usability of the OVO application using the User Experience Questionnaire (UEQ) and System Usability Scale (SUS). The UEQ results show that efficiency is excellent (1.55), while attractiveness, perspicuity, dependability, and stimulation are above average (1.56, 1.67, 1.33, and 1.16, respectively). However, the novelty aspect falls below average (0.64), indicating a need for improvement. The SUS score is 77.53, classifying the app as "Acceptable" with a "C" grade and an overall "Good" rating. Addressing the identified shortcomings can enhance the user experience and usability, ultimately improving user satisfaction. This study contributes valuable empirical data to the field, offering insights for researchers and practitioners in assessing the user experience and usability of mobile applications.