Transformation of public relations in the conditions of technological revolutions: Technology and innovation

Citations of this article
Mendeley users who have this article in their library.
Get full text


The impact of technologies, fundamental to industrial revolutions, on the development of legal approaches to the regulation of social relations changing during their widespread use, is considered in this article. It is shown that the well-known technological revolutions did not pass without leaving a trace and led to fundamental changes in public life. The economic and social factors that influenced the regulation of social relations are analyzed; the legal consequences of three technological revolutions are revealed. Theoretical and legal aspects of the formation of individual branches of legislation are studied. The thesis that the interaction between a person and the technologies (technical means) of the three industrial revolutions was limited to the unilateral mechanical use of these means according to the needs of society is proposed and substantiated. The current state of technological development suggests that the world has entered a new era. The impact on the social relations of artificial intelligence, robots, the Internet of things, advanced materials, additive production and multidimensional printing, bio-and neurotechnologies, virtual and augmented reality will only increase. These technologies will lead to new, different from all that was before, ways of human interaction with technical means. Three prospective ways of human interaction with the technologies of the fourth industrial revolution have been analyzed by the authors: coexistence (a technical tool is able to fully communicate with a person), relationships (a technical tool plays the role of an assistant in certain areas) and mergers (digital and mechanical elements are fully integrated into a biological subject). Some of the risks to society, possible with these methods of interaction, are described. The need to develop regulatory frameworks able to create conditions for the successful introduction of advanced technologies and minimize their negative consequences is justified.




Kuteynikov, D., Izhaev, O., Lebedev, V., & Zenin, S. (2019). Transformation of public relations in the conditions of technological revolutions: Technology and innovation. International Journal of Recent Technology and Engineering, 8(2), 3964–3971.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free