Fast-Moving Consumer Goods (FMCG) Distribution Companies Providing the Conceptual Model of Knowledge Management in Fast The Case Study: A Beauty and Health Company

Abstract

Today, successful organizations, to achieve the intelligent and knowledgebased survival in a competitive environment, have got help from knowledge management to change, innovate, and accelerate the activities of the organization and ultimately improve its performance. In this regard and considering the importance of this issue, over the past few years, knowledge management as a strategic issue has been in the spotlight of Golpakhshe Aval Company. Accordingly, the present paper has investigated the implementation of knowledge management in a company distributing cosmetic and hygiene products. The variables have been divided into two main sections including knowledge management infrastructures and processes of knowledge management. In addition, the sub criteria have been analyzed using the ttest. After implementing knowledge management, it has been evaluated using some indices and the effect of knowledge management implementation in the organization has been compared with the preimplementation conditions. 1Introduction Knowledge is the first strategic resource for companies in the 21 st century. Researchers and experts are trying to find out how to effectively collect and manage knowledge resources to use them as a competitive advantage. Therefore, before deciding to embark on the implementation of knowledge management, organizations need to assess their organizational subsystems and resources to identify the best of their knowledge management strategy. Knowledge management is not a new topic; in fact, human civilizations, from one generation to another, have tried to preserve and transfer knowledge to understand the past and predict the future. In today's complex and dynamic business environment, the thirst for knowledge is deepening day by day; the knowledge which is rapidly changing and distributing outside organizations. Information technology and the Internet have also created new challenges in creation,