Journal ArticleOPEN ACCESS

Is It Traditional or Contemporary Marketing Strategy? A Textual Cluster Analysis @MercuBuana_Reg

  • Nugroho A
  • Harwani Y
  • Dewita A
  • et al.
Mediterranean Journal of Social Sciences (2015)
DOI: 10.5901/mjss.2015.v6n5s5p26
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Abstract

The objective of this research is to analyze the contemporary marketing mix activities from one of Indonesian private university twitter account by conducting Textual Cluster Analysis. There are 3140 tweets captured from MercuBuana University twitter account …

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APA

Nugroho, A., Harwani, Y., Dewita, A., & Sihite, J. (2015). Is It Traditional or Contemporary Marketing Strategy? A Textual Cluster Analysis @MercuBuana_Reg. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2015.v6n5s5p26

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