Digital transformation in higher education institution through the lens of the digital maturity model: The case study of Economics and Law

Abstract

This is a case study of a university’s planning its digital transformation roadmap in the context of highly competitive marketing through the lens of the digital maturity model developed by Deloitte and TM Forum. The data were collected by surveying a sample including leaders and managers with a representative structure of the university workforce, and the results demonstrated a law digital maturity of the university. Although, the university has gain significant maturity in Technology; however, Culture-Organization is the weakest area. There is a difference in the perspectives of three groups including corporate leaders, function managers and faculty and research institute managers. Based on the data analysis, managerial implications were proposed with a focus on segmenting the digital transformation process into stages to ensure the university’s adaptability and effectiveness. The three stages are “Digital Education Services and Products”, “Digital Student Services” and “Digital Organizational Management” which are corresponding to higher and higher comprehensiveness and the number of participants. However, these stages are not distinct; they may overlap and occur simultaneously at different levels. The study contributes an important empirical result to the emerging field of organizational digital transformation.