Journal ArticleOPEN ACCESS

Improving Marketing Effectiveness

  • Gordon I
Interactive Marketing (1999) 1(2) 216-218
DOI: 10.1057/palgrave.im.4340028
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Abstract

"Improving marketing effectiveness : the methods and tools that work best."--Cover.

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APA

Gordon, I. (1999). Improving Marketing Effectiveness. Interactive Marketing, 1(2), 216–218. https://doi.org/10.1057/palgrave.im.4340028

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