Application of social networks in the process of recruiting and selecting personnel in the SME sector of Villavicencio, Colombia

Abstract

Product of the imminent revolution and technological innovation of the era, as well as the constant reinvention of the human talent management processes, the use of Social Networks has taken an important place in the recruitment and selection processes, allowing the location of best candidates and making them part of the growth processes of organizations. This article aims to show the level of appropriation of this strategy in small and medium enterprises –SME– in the city of Villavicencio. For this, the information provided by 60 SME companies was used, through a census study, applying a survey model in collaborators of the managerial level of Human Resources of the organizations. The results obtained allowed detailed description, analysis and contributions to be made in the processes of the use and application of social networks in the recruitment and selection process.